HOW TO USE TWITTER TO HELP WITH SEO?
Let’s face it: Social media is the new marketing word or phrase. Sites like Facebook and Twitter are literally taking, and more and more companies are crawling to get a piece of the action. But how does SEO get into all of this? Social media and digital marketing are effective there is no doubt about it. But has search engine optimization been left for dead with the rise of social sites?
Clearly it’s not at all. In fact, social media is much more connected to search engine optimization than you might think. After all, search engines simply try to follow the behaviours and trends of real people – something that we focused in this post, The Secret to Long-Term SEO Success – Ditch the Engines, Follow Your Customers.
As search progresses, we’ll start to see more and more new social factors being involved into the ranking of searching algorithms. And even now, there are so many benefits social media offers search engine optimization campaigns.
LET’S HAVE A LOOK INTO SOME OF THEM:
1. DIRECT TRAFFIC AND INDIRECT LINKS FOR SEO
Popular stories and articles on the biggest social media sites can bring a huge amount of traffic to your article – which is great for polishing your brand image and acquiring exposure. The biggest search engine optimization profit with this is the good increase in indirect links. The social media sites themselves don’t deliver much link values, but many webmasters and publishers look to social media sites for references, which results in remarkable editorial links that help improve rankings.
2. DIRECT LINK SOURCES HELP WITH INDEXING
Furthermore, some social media sites are of assistance due to the direct search engine optimization links they are providing. While as many of these links include the no follow tag, some do not or take it off if an article receives a set number of views or we can say visits. Regardless, social media sites are frequently scrambled by search engines, so any links on them help the search bots find and index new pages fast.
3. SOCIAL MEDIA PAGES WITH HIGH RANKING POTENTIAL
Another Search engine optimization benefit of social media is that many of social sites are having high domain authority and ranking potential. Thus, many of the pages on these sites – including profiles – are likely to rank for targeted keywords, which create multiple search listings of a brand. This is ideal for reputation management advertisements.
4. INTEGRATION INTO THE SEARCH RESULTS
With the universal search, Google and Bing are working to involve useful content other than simple links into their search results. For example, map listings with business reviews, videos, and images are simply found in the SERPs for many keywords. Furthermore, both Google and Bing have just partnered with Twitter and/or Facebook to involve social status updates into search outputs. You can look for that to be implemented soon. By utilizing and controlling to social sites, companies can get far ahead and gain more exposure in the search results.
5. SOCIAL FACTORS IN SEARCH ENGINE ALGORITHMS
As it facts now, the biggest search engines (Google, Yahoo, Bing) mainly use various forms of advanced link and keyword analysis to determine the rankings. But who’s to say they will not incorporate social data into their searching algorithms in the near time? For example, Google has already roll out social features like Search Wiki, Side Wiki, and Social Search – all of which collect data on how real people interact with their favourite websites. Also, Google’s new version of its search engine (code name Caffeine) is all set to launch soon and will be featuring a higher and more relating integration with social.
Being active with social media now means getting ahead with search engine optimization for tomorrow. Search engine optimization is not just related to keyword research, optimizing page content, and building links anymore. You need to involve social to garner success. Online marketing initiatives are changing (especially search and social), and the more areas you can cover after this, the better results you’ll see in each of them.
6. MAKING IT MORE ACCESSIBLE
Search engine optimization is the process of making your web site more accessible to mass on search engines. Google’s algorithmic updates the last 3-5 years (“panda” “penguin” “hummingbird”) have rebuild the search engine optimization marketing landscape permanently.
It is a false to think you can and should be manipulating search engines with back links, duplicate content development, page keyword stuffing etc. It is old school and much of these processes are no longer relevant to Google.
Today, SEO rankings are a basic combination of creating and sharing great content, building a web site that works for visitors of your web site, coupled with basic on page search engine optimization best practices we’ve outlined in the blog.