The Next Generation of Business Engagement………………….
The whole world seems talking about social media these days, but how can various social networking sites like Facebook, Instagram, Twitter, YouTube, LinkedIn or blogging really help your business?
The impending to reach out new clients or customers through social media has never been greater and is regularly growing.
Organizations or various other groups that have accepted the social business model employ social media kits and social networking standards across their functional areas for making communication with exterior viewers, including consumers, prospective consumers, prospective staffs, dealers, and associates.
In order to use social media in business models, organizations put social networking rules, regulations(protocols) and tools in areas possibly containing Marketing, Customer Support, Product Development, Supply chain operations, Crowdsourcing, Sales, and Investor Relations.
Characteristics of Groups Accepting the Social Media Business Model:
Groups or organizations that fully accept the social business model will demonstrate following important characteristics:
- Connected: members are capable to flawlessly involve one-on-one in real-time with other members and people outside the organization (customers, prospects, partners, media, etc.) using a range of communicating means including, voice, text conversations, file allocation, emails, video discussions etc.
- Social: members follow social networking protocols (being reliable, obliging and clear) during outside communication. The emphasis is on replying to queries and delivering information rather than open sales or marketing.
- Presence: these discussions may begin on the company’s web portal or elsewhere online (e.g., industry portals, publication websites, or social networking sites such as Facebook or LinkedIn).
- Intelligent: organizations use thorough analytics to observe relations, social interactions and their presence; measure corresponding business results; and continually adjust and improve practices for increased effectiveness.
Important Steps In Order To Implement Successful Social Media for Business:
STEP ONE: Understand the Technology and Identify Business Benefits
This step provides a brief overview of the most recognizable social networking systems like – Facebook, Instagram, Twitter, LinkedIn, MySpace, YouTube etc.
STEP TWO: Identify Sales, Brand and Organizational Values
This step offers suggestions for potential branding and other learning opportunities provided by social networking systems.
STEP THREE: Choose the Right Technology
This step explains how to choose the right technology to get your social networking plans off the ground and how to avoid costly and time-consuming mistakes.
STEP FOUR: Tie Social Networking to Key Business Drivers
This step provides a more detailed roadmap to using social media for business success to increase top-line revenue while decreasing costs.
STEP FIVE: Get the Organization Engaged and Connected.
In this step, strategies for getting your organization on board to participate in the benefits of social media and the importance of a communication plan are discussed.
STEP SIX: Launch the Social Networking Initiative
In this step, key elements of a successful launch are discussed, including the importance of change management and some of the differences in off-the-shelf versus custom application and when to consider deploying each of them.
STEP SEVEN: Build Success One Day at a Time
This step reviews ways to identify and leverage small success with social media to enable larger scale change and benefit to the company.
STEP EIGHT: Make it Personal – Get Customers to Love Your Business
In this step, methods to make social media systems more targeted and personalized are discussed.
STEP NINE: Connect your Business to the World
This step provided and overview of social media around the world and how your organization can access and use these burgeoning systems.
STEP TEN: Keep Up with New Technologies and Thrive
In this step, strategies and tactics for keeping up with social media trends are discussed.